If you get your niche wrong, there’s no way to fix it. You can work for years trying to create the right product, the right marketing, or whatever. But if you didn’t get the niche right in the first place, you are… as they say… “hosed”. When your niche is right, everything is easier after that. Marketing works better. Customers come out of the woodwork. Other businesses want to partner with you to sell your products. Follow the steps below to research and select your niche. Remember, the key to finding a good niche is to NARROW DOWN until you are solving a specific problem for a specific group of people.