Session 5: Name and Brand with Intention

In this video, we dive into the nitty-gritty of developing a catchy and memorable brand or product name that resonates with your target audience. We discuss the importance of naming and branding in business, demonstrating how a well-crafted name can enhance your company's recognition, create a strong brand affiliation, and appeal directly to your customers.

By breaking down concepts like alliteration, rhythm, and the power of repetitive sounds, we discuss successful brand names examples like Coca Cola, Twitter, Google, and beyond. We then explore practical examples and brainstorming sessions, inviting participants to receive personalized advice on their business names, showing you how to adapt these concepts to drive your own business growth. This video will equip you with the tools to create effective, memorable, and impactful names for your products or business.