Unless you’re a professional copywriter, it can be very overwhelming to sit down and write a sales letter from scratch. These 3 checklists will help you organize your ideas and streamline them into highly persuasive copy that sells. The secret to great copy starts with your understanding of your target customer. This means you won’t want to slack when it comes to customer/market research, even if you think you already know your customer. Use checklist #1 to make sure you get the customer insights you need. Trust me, it’ll make the writing part much easier later on. The other two checklists will help you organize your research into usable pieces of copy and sales letters.